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Name stories · NVIDIA · 1993

Their first-choice name belonged to a toilet paper company

The founders labeled their files "NV", for next version, and settled on NVision, until they found a toilet-paper maker already had it. Jensen Huang suggested building on invidia, Latin for envy, for chips so good that competitors would turn green. NVIDIA went on to become one of the most valuable companies in the world.

The goal, as co-founder Curtis Priem put it, was to leave competitors
“green with envy”
Curtis Priem, co-founder, on how their chips should leave competitors

Losing your first choice can lead you to a better name.

Sources (2)

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