Sample report, saved from an appraisal on September 29, 2026 with engine 2026.09-bk. A new appraisal may score differently. Pranced isn't affiliated with this company.
Appraisal · General use · Global market
zillow.com
Said as ZIL-oh
Updated with our latest grading.
96 · Category Creator
Top 5% of names graded on Pranced
Highly memorable and easy to spell, but it does not explain itself without brand recognition.
Zillow is a highly memorable invented word with clean sound-to-spelling mapping and strong recall. The name does not explain itself—it relies on brand recognition to convey meaning—but its phonetic simplicity and distinctive shape make it easy to say, spell, and remember. It suits any business that can build its own brand story around the word.
- Best forReal estate platforms, property marketplaces, and location-based services.
- Watch out forThe name does not explain what the business does; it relies entirely on brand recognition.
- Next stepThis domain is the established home of Zillow, the real estate platform.
DistinctivenessStrong
Well protected by its current owner: distinctive, with its own trademarks.
- Trademark strengthNoneThe name is distinctive and invented, making it highly registrable as a trademark.
- Search competitionNoneZillow dominates search for the word, but this is the brand's own site and is expected.
- Similar namesNoneNo well-known company is one letter or sound away from this name.
- CrowdingLowInvented word with no common naming pattern; stands apart from typical startup formulas.
- App storesApp existsAn app called Zillow Real Estate & Rentals already exists on the App Store (US), from Zillow, Inc. Google Play: not checked. This is an established company's site, so the app may be its own. Checked Sep 29, 2026.
- US trademarks35 live46 US trademarks contain "zillow" (35 live). No category was chosen, so every class counts. 13 are exactly this name. This is an established company's site, so these may be its own marks (most are owned by MFTB HOLDCO, INC.).
Room to grow
Not judged for an established brand's own site: the name already stands for the company.
Word of mouthStrong
Spreads easily: people can spell it after hearing it once and remember it.
No common misspelling found: most people may spell it zillow.com.
- Radio Test88The two-syllable word is easy to spell after hearing it once. The 'z' is unambiguous, the 'i' is a short vowel, and the double 'l' followed by 'ow' is a standard English pattern. People may occasionally wonder whether it ends in 'ow' or 'o', but most may spell it correctly on first try.
- Reading Test92The spelling maps clearly to the intended pronunciation. The 'z' is always pronounced as 'z', the 'i' as a short vowel, and 'llow' as 'lo'. No silent letters or ambiguous letter groups; readers may say it the way the owner intends.
- Memorability95The word is highly memorable due to its distinctive sound, short length, and the unusual 'z' opening. The double 'l' and 'ow' ending create a distinctive shape that sticks in memory. People who hear it once are likely to recall it the next day.
LongevityStrong
Built to last: no fad words, and it reads the same across age groups.
- Fad riskNoneThe name is not based on a fad term or dated form.
- Across age groupsUniversalReads the same to every age group.
- Extension durability100.com is the most durable extension and is expected to remain the standard for decades.
AssociationsStrong
Brings to mind yellow, real estate, and movement, a good fit for general use.
- YellowFitThe 'z' and 'ow' sounds evoke brightness; yellow is the brand's actual color and aids visibility.
- Real estateFitZillow is the dominant real estate marketplace; the name has become synonymous with property search.
- MovementFitThe 'ow' diphthong and liquid 'l' sounds suggest motion; fits a platform connecting buyers and sellers.
- PlayfulFitThe 'z' start and double 'l' give it a contemporary, slightly whimsical feel.
- Sounds invented; may echo 'pillow' or 'willow' phoneticallyHelpsInvented words are memorable and protectable; the soft, flowing sound suits a consumer marketplace.
Naming spectrum
Invented: invented names require no explanation once established but need heavy marketing to anchor meaning; Zillow succeeded by becoming the category leader.
- Descriptive
- Suggestive
- Arbitrary
- Invented
- What this type is good forThe most flexible and usually the strongest trademark, but it starts with no meaning, so it needs the most marketing. Suits a larger budget.
- Logo potentialThe double-l and 'z' offer strong lettering potential; the brand's yellow 'Z' is iconic and instantly recognizable.
Trademark check
ProChecked Sep 29, 2026The exact matches are the site owner's own marks. 15 exact or close matches among the live marks. The 5 most relevant are shown first.
Live US marks
35
In related classes
No category chosen
Dead marks
11
| Mark | Status | Classes | Owner |
|---|---|---|---|
| ZILLOW SHOWCASE close match | Live | Class 35, 36, 41, 42 | MFTB Holdco, Inc. |
| ZILLOW RENTALS close match | Live | Class 9, 36, 42 | MFTB HOLDCO, INC. |
| ZILLOW OFFERS close match | Live | Class 37, 45 | MFTB HOLDCO, INC. |
| ZILLOW RUNWAY close match | Examining | Class 35, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW REWARDS close match | Examining | Class 35, 36 | MFTB Holdco, Inc. |
Show all 35
| Mark | Status | Classes | Owner |
|---|---|---|---|
| ZILLOW WALKS close match | Pending opposition | Class 35, 41, 42 | MFTB Holdco, Inc. |
| ZILLOW PREVIEW close match | Examining | Class 9, 35, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW ZEITGEIST close match | Examining | Class 9, 35, 36, 37, 41, 42, 45 | MFTB Holdco, Inc. |
| ZILLOW AI close match | Allowed | Class 9, 35, 36, 41, 42 | MFTB Holdco, Inc. |
| ZILLOW PRO close match | Allowed | Class 9, 35, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW PREFERRED close match | Pending issuance | Class 35, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW INTELLIGENCE close match | Allowed | Class 9, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW IMMERSE close match | Allowed | Class 9, 42 | MFTB Holdco, Inc. |
| ZILLOW ASSISTANT close match | Allowed | Class 9, 42 | MFTB Holdco, Inc. |
| ZILLOW ONE close match | Allowed | Class 9, 35, 36, 37, 41, 42, 45 | MFTB Holdco, Inc. |
| ZILLOW FRONT PORCH | Live | Class 41 | MFTB Holdco, Inc. |
| ZILLOW HOME LOANS | Live | Class 9, 35, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW LEASE CONNECT | Live | Class 42 | MFTB HOLDCO, INC. |
| ZILLOW HEMP WRAPS | Live | Class 34 | Singh, Raunak |
| ZILLOW MEDIA ADVANTAGE | Examining | Class 35, 42 | MFTB Holdco, Inc. |
| ZILLOW WORKS FOR AGENTS | Pending issuance | Class 35, 36 | MFTB Holdco, Inc. |
| ZILLOW HOME LOANS | Allowed | Class 9, 35, 36, 42 | MFTB Holdco, Inc. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 9, 36, 42 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 37, 45 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 38, 41 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 16 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 9, 35, 36, 39, 42 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 9 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 42 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 42 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 36 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 35 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 36 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 39 | MFTB HOLDCO, INC. |
| ZILLOW exact match | Mftb Holdco's own trademark | Class 9, 35, 36, 37, 41, 42, 45 | MFTB Holdco, Inc. |
This is a search of USPTO records, not a legal clearance. For anything important, consult a trademark attorney.
Scores
High confidenceBased on how the name is said, spelled, and read.Free reports include three scores: Radio Test, Conceptual Logic, and Memorability. Pro includes every score on this page.
| What we measured | Score | What we found in this name |
|---|---|---|
Radio Test Can someone spell it correctly after hearing it once, say on a podcast or over the phone? | 88 / 100 | Explained under Word of mouth. |
Reading Test The Radio Test in reverse: can someone say it correctly after seeing it written once? People avoid saying names they aren't sure how to pronounce. | 92 / 100 | Explained under Word of mouth. |
Articulatory Economy How easy it is to say. Tricky letter clusters and sudden stops in the middle make a name harder to say quickly. | 85 / 100 | The word flows smoothly from the initial 'z' fricative through the liquid 'l' and into the diphthong 'ow'. The liquid 'l' creates a natural bridge between consonant and vowel, and the word ends on a soft, open sound. No difficult clusters or tongue jumps. |
Tactile Texture Whether the sound itself feels like the product: smooth, flowing sounds suit yoga or wellness; short, sharp sounds suit tools or finance. | 72 / 100 | The 'z' is a sibilant that suggests precision and speed, fitting for a tech-forward real estate platform. The liquid 'l' adds flow and approachability. The overall sound is crisp but not harsh, matching a service that is both efficient and user-friendly. |
Rhythmic Symmetry How the beats fall when you say it. An even strong-weak beat (LU-lu-LE-mon) is easier to say and remember than a clumsy one. | 85 / 100 | A clean two-beat name with stress on the first syllable (ZIL-oh). The pattern is simple and memorable, with no awkward function words or rhythm holes. |
Sound Symbolism Whether the vowels and consonants match the mood of the business. An "ee" sound feels quick and bright; an "oo" feels deep and rich; hard sounds like k and t feel precise. | 75 / 100 | The 'z' opening is sharp and modern, suggesting technology and innovation. The 'ow' diphthong is warm and open, suggesting accessibility. Together they convey a tech-forward but approachable brand, fitting for a consumer-facing platform. |
Conceptual Logic Whether the name explains itself, the way PayPal means "pay a pal" or OpenTable means booking a table. | 90 / 100 | The name does not explain itself; it is a pure invention with no built-in meaning. However, it is distinctive and memorable enough that users can build a strong association with the brand once they learn what it does. |
Graphetic Resonance How the word looks written on a sign or screen: how it ends, the mix of tall and short letters, and its overall balance. | 74 / 100 | Two tall letters (l, l) stand side by side in "ll", with short letters around them. It ends on a pointed w, which looks sharp rather than soft. |
Morphological Conviction How finished the word feels. Complete words and nouns feel decisive; endings like -ing or -s feel weaker and less final. | 85 / 100 | The word is a complete, self-contained invention with no suffix or prefix. It stands as a finished object, which gives it a sense of definitiveness and brand solidity. |
TLD Cognitive Load How easy the extension (.com, .io, .si) is to say and remember. .com needs no explanation; unusual ones have to be spelled out. | 100 / 100 | .com is the most familiar and trusted extension. It requires no explanation and is the first extension people type when searching for a brand online. |
TLD Ecology How stable and well-run the registry behind the extension is, including the risk of sudden price increases. | 100 / 100 | .com is the most stable and widely supported extension, with no risk of registry changes or governance issues. |
TLD Mortality The chance the extension stops existing or loses support in the next 10 to 20 years. | 100 / 100 | Explained under Longevity. |
Same name on other extensions
Pro.com taken.net taken.org taken.ai taken.app taken.info taken.biz taken
Checked Sep 29, 2026 with the registry.
Warnings
Medium confidenceUS trademarks checked against USPTO records on Sep 29, 2026; the other warnings are Pranced's assessment.- Subculture collisionNoneNo established community or brand owns this word in a related space.
- Regulatory exposureNoneNo regulatory exposure for the name itself.
- Registrar lock-inNoneNo registrar lock-in issues with .com.
- Unintended readingNoneNo unintended readings or hidden words in the spelling.
Who would buy it
Pro- Curated brandable marketplacesUnlikely (estimate)An estimate of whether a hand-picked brandable marketplace may accept it. Zillow is an established, multi-billion-dollar brand; curated marketplaces list unowned, available names for new ventures.
- Real estate platforms and marketplacesStrongThe name is iconic in this space and would be highly valuable for a competitor or adjacent service.
- Location-based services and mapping platformsOkThe name's association with property search is strong, but it could work for broader location services with some repositioning.
- Consumer tech brands seeking a distinctive, memorable nameOkThe phonetic simplicity and distinctive shape make it appealing, though the real estate association may require effort to overcome.
- Companies rebrandingStrongAn established company in real estate or location services might acquire this name to strengthen its market position or consolidate brands.
Everyday use
- AutocorrectLow riskA common invented word that phones recognize and leave alone.
- Under an app icon6 characters fits under an app icon.
- Other languages78 / 100The invented word has no meaning in other languages, so it does not carry unintended associations. It is easy to pronounce in most languages because it uses common phonemes. However, the 'z' may be pronounced differently in some languages (like German or Italian), which could create minor variation in how it sounds across regions.
- LookalikesProScammers register lookalikes to fool customers. Worth registering the most convincing one if people will log in or pay on your site.zillovv.com: "vv" looks like "w" (taken)
Social handles
- X (Twitter) @zillowCheckFits the platform's rules. Open the link to see if it's taken.
- Instagram @zillowCheckFits the platform's rules. Open the link to see if it's taken.
- Facebook @zillowCheckFits the platform's rules. Open the link to see if it's taken.
- TikTok @zillowCheckFits the platform's rules. Open the link to see if it's taken.
Price ranges
ProWhat it's worth, for investors weighing a buy.Low confidenceNo close comparable sales yet, so this is a formula estimate.Wholesale (investor)
$3,600 – $4,800
Liquidation (quick sale)
$1,100 – $2,400
Retail (end user)
$6,800 – $18,000
Strategic (the right buyer)
$34,000 – $180,000
Suggested maximum auction bid: $2,100, half the middle of the wholesale range, so a resale at wholesale leaves a margin.
Indicative ranges from brandability scores only. Not based on live sales data, domain age, or history. Wholesale reduced by 5 years of renewals (about $11/year, $55 total) that an investor would pay while holding.
Registration and checks
ProChecked Sep 29, 2026High confidenceChecked with the registry.| Registration | Registered at GoDaddy Corporate Domains, LLC, expires 2028-11-11. Its DNS is run by Amazon Web Services. |
| Age | First registered 2004-09-16 (22 years ago). |
| DNS runs on | Amazon Web Services |
| Website | Looks in active use: it has email records and a web host. This is a DNS check, not a visit to the website. |
| Site popularity | In the top 1,000 sites by Chrome visits; in the top 1,000 by links from other sites. |
| Owner contact | Owner details are private in public records. To reach the owner, use the registrar's contact form. |
| Domain disputes | No WIPO domain dispute case names this domain. Source: WIPO. Other dispute providers aren't included. |
| Past versions | See past versions on the Wayback Machine. |
| Email deliverability | .com with no spam-associated words. (Based on the name and extension only; past spam use not checked.) |
More measures
These don't count toward the total.
| What we measured | Score | What we found in this name |
|---|---|---|
Cultural Elasticity Whether the name works in other major languages: no embarrassing meanings, and native speakers can say and type it. | 78 / 100 | The invented word has no meaning in other languages, so it does not carry unintended associations. It is easy to pronounce in most languages because it uses common phonemes. However, the 'z' may be pronounced differently in some languages (like German or Italian), which could create minor variation in how it sounds across regions. |
Voice Assistant Whether Siri, Alexa, or Google Assistant would understand the name when someone says it. | 88 / 100 | The word is short, unambiguous, and uses common phonemes. Voice assistants recognize it as a proper noun and may not confuse it with dictionary words. The 'z' is clear, and the two-syllable structure is easy for speech recognition to parse. |
Aftermarket Liquidity How easily you could resell it. A professional domain investor would want a high-scoring name even if your project fails. | 95 / 100 | Zillow is a highly memorable, short, invented word with strong brand recognition. Domain investors may find it attractive for its phonetic simplicity and distinctive shape, though its association with real estate may limit its appeal to buyers outside that sector. |
Memorability Whether someone will remember it tomorrow. Different from the Radio Test: a name can be hard to spell and still stick. | 95 / 100 | Explained under Word of mouth. |
Verb Potential Whether it could become a verb, the way people say "Google it" or "Uber there." | 50 / 100 | The word has not become a verb in common usage. While it could theoretically be used as a verb (to zillow = to search for property online), it has not entered the language in that way, and the brand's own use does not encourage it. |
Typo Risk How likely people are to mistype or misread it and end up somewhere else. Higher score means lower risk. | 92 / 100 | The spelling is resilient to typos. The 'z' is distinctive and unlikely to be confused with other letters. The double 'l' is a standard English pattern. The 'ow' ending is clear. People may occasionally type 'zillo' or 'zillow' with one 'l', but the correct spelling is intuitive enough that most may get it right. |
What moved this grade
- Follows a naming pattern that has worked beforeHigh impact
- Voice assistants understand itMedium impact
- Easy to resellMedium impact
Based on 18 measures of sound, spelling, meaning, and market fit. How grades work
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